The most important SEO fundamentals that most SEOs get wrong that can help you rank #1 in Google.
So listen there’s an SEO fundamental
that’s probably the most important thing
yet 99% of seos get it wrong and some
even ignore it I’m talking about
searching pent so it’s like this we have
a plant that is rooted in fertile soil
let’s call this your content it’s
foundational and then we
have sunlight it provides energy for the
plant’s Health just like backlinks do
for your sight’s organic rankings now
despite having fertile soil and an
abundance of sunlight something crucial
is
missing water without it our plant wilts
its leaves lose its luster and growth
not happening water is like search in
tent in the world of SEO when your
content doesn’t align with the
searcher’s intent your SEO efforts much
like our plant aren’t going to make it
and that’s because Google’s job is to
give the best results for any given
query now I’m going to show you how to
use intent to improve your content and
boost your Google rankings but first we
need to unpack the core problem here why
aren’t seos getting intent right and the
answers I have might surprise you
because our inability to get it right
isn’t always our fault but first let’s
tackle an issue that is fully in our
control laziness even though we know
search tant is important we often race
past this step and choose one of two
lazy routes lazy Route One
we search for our Target keyword look at
the titles and think easy create a blog
post recommending a list of these
products tons of experience here or we
go down lazy route two H is it
informational or
commercial really I think it’s
transactional h let’s just write down
all three so why is it that when we’re
doing SEO we look at intent for seconds
or Max a few minutes understanding
search intent is doing due diligence and
if you’re passing the step off as a
secondary priority no wonder we miss the
mark and while laziness can be fixed by
being proactive and using the tips I’ll
share in a bit the same can’t be said
for reason two which is that search
intent changes take the keyword how to
sanitize as an example in March 2019 the
search results were mostly about
cleaning and sanitizing your kitchen
because of things like raw meat but
today intent has more to do with
disinfecting your home and your phone
because of Co now people’s interests
change world events happen and therefore
Google adapts and changes the search
results to give the Searcher what they
want then and there and while we can
simply update our pages to better match
intent when this happens there’s a
bigger reason we can’t get intent right
that’s the fact that Searcher intent is
extremely nuanced take the query
landscaping ideas as an example if we go
with lazy route one we’ll look at the
titles of the top results and
immediately assume yes we need to create
a Roundup post with a billion ideas
that’ll end up being 40,000 words that
no one wants to read or if we go with
lazy Route 2 we’ll look at the ser and
determine that this query is purely
informational because people are just
looking for ideas but I don’t think
that’s the case look at the top of the
Ser there’s a huge image pack suggesting
that most people don’t care what you
have to say they want to see ideas for
inspiration and when you click on the
top ranking page called 75 landscaping
ideas you’ll love it’s not a Roundup
post it’s like a Pinterest board filled
with images and if we go back to the ser
and scroll down a bit you’ll see these
product results suggesting that there is
some kind of commercial intent to this
topic and this is just my 30second
interpretation which I’m sure some
others might disagree with now even
though intent can’t be classified into a
one-size fits-all bucket it doesn’t mean
we should just give up or settle for the
bare minimum because here’s the deal
intent should be what guides the things
you’ll include in your content not only
engines but you’ll be in a better
position to convert visitors into
customers because you’re giving them
what they want and because your
satisfying intent trust is built and you
have an opportunity to direct them to
whatever you think they’d want or need
next and while some of you may continue
to pass off search intent as a secondary
priority those that spend a
disproportionate amount of time to
deeply understand who your audience is
and who is actually visiting your pages
will get a sneaky Edge over the
competition so here’s how you can do
that first pay attention to everything
you see in the Google search results
pages so let’s look at the syrup again
for landscaping ideas and I want you to
look at two things on this page number
one are the top results these are
examples of what Google believes to be
the best match for the query and I’ll
expand on this in a bit because the
place you should start is on thing
number two which are surf features surf
features often get ignored but they can
actually tell us a lot about the micro
nuances to intent for example at the top
we have this massive image pack which
again hints that Searchers want visual
content so make your page very visually
appealing now this box right here called
people also ask can be very insightful
too because when you look for themes and
pair it with some common sense you can
be begin to understand the Searcher
desires of where they are in their
informational or buying Journeys or
where they might want to go so in this
case we have two that are about cheap
ways to do landscaping meaning people
are ready to spend money then there’s
this one about principles which suggests
that we may have diyers who are
beginners to Landscaping hoping to learn
best practices and then this one on low
maintenance ideas suggests that people
want easy set it and forgeted ideas
these all sound like perfectly
reasonable things to keep in mind when
creating our post now scrolling down we
see these product recommendations which
suggest that there is commercial intent
to buy things like books and done for
you options like raised garden beds or
landscape designs and when we hit the
bottom of the search results you’ll see
that pretty much all of the guesses
we’ve made are further validated in the
related surges box cheap low maintenance
pictures simple and this new one catches
my eye too for small spaces we’ve
basically just brainstormed what we need
to include in our post how it should be
presented and who we’re going to be
writing for and the Serb was basically
our guide to getting a highlevel
overview of this now if you think that
we’ve uncovered some interesting things
here you’ll be amazed at what you can
find when analyzing the top ranking
Pages again the top three pages are
Google’s picks for what they believe to
be the best match for a given query and
so you should be studying what these
pages are doing what what are they
talking about are there common themes
who are they speaking to and do any of
these things support what we learned
from surf features now doing this
manually isn’t very fun at all so you
can actually use chat GPT to do it
faster and perhaps even more accurately
than we can just use this prompt can you
visit these pages and tell me
commonalities between them and then I’ll
list the top three URLs and the response
here is super interesting it says that
the top ranking page emphasizes the
importance of low maintenance options
like succulents bushes or Hedges It also
says to consider climate budget and
available space so basically more
support of the things we learned from
the Ser now because chat GPT wasn’t able
to access the other Pages we can either
manually try and decipher the nuances of
the other Pages or use HFS keywords
Explorer in conjunction with chat GPT so
I’ll start by searching for landscaping
ideas go to the related terms report and
then hit the also talk about tab which
shows us popular queries that the top
ranking pages are talking about I’ll
export the list and go back to chat GPT
and say using this list of keywords what
are some important landscaping ideas I
can include in my blog post for an
audience that’s budget conscious wants
low maintenance options and is more
likely beginners paste in the list hit
return and now I’ve got some great ideas
that I think will be useful to Searchers
and Chachi BD can even give you an idea
of what this will look like nice
now simply knowing what Searchers want
won’t be enough you have to actually
structure write and design your piece to
create a great user experience for your
visitors and if you want to see what
this intent first approach looks like in
action and how it can boost your organic
rankings then watch my video on how I
under 24 hours